Websites for cafés and restaurants in Berlin

Nearly every visit to a restaurant website is about three questions: are you open, what is there to eat, and where are you.

Three questions, nothing else

Are you open right now. What is on the menu. Where are you. If those three answers are not visible within seconds, the guest is gone, usually to the place around the corner.

Everything else, the history of the house, the team, the philosophy, is read by people who have already been and want to come back. It can go on the page, further down.

The menu belongs on the page, not in a PDF

A PDF opens in a separate app on a phone, you have to zoom and drag, and search engines read it badly. Somebody looking for „breakfast Prenzlauer Berg" will not find a menu locked in a PDF. A menu written as text is changed in two minutes when your supplier raises prices.

Opening hours that are actually right

The most common bad review in this trade is not the food, it is the locked door. Public holidays, the weeks you close in summer, the Monday off. A page where that is changed in ten seconds prevents exactly this.

One more thing: the hours should be kept in one place and travel from there to everywhere else. When your website and your Google entry drift apart, the guest believes Google and is annoyed with you.

Pictures of your own place

Not a stock photo of latte art that hangs in twenty other cafés. A phone picture of your counter in the morning, when the light comes in, is worth more. Guests want to see whether it looks the way they want to feel.

What you can skip

Background music. A reservation service when you have twenty seats and the phone rings anyway. A delivery button that leads to a company taking thirty percent. And a gallery with forty photos, five of which are good.